January 27, 2016 – For the second year in a row, The Byne Group and its client, Nyack Hospital, were recognized for excellence in the 2015 Cancer Awareness Advertising Awards (CAA Awards) program. Our advertising and marketing efforts, which scored among the best in the nation, received a Gold award for its 2015 Breast Health Awareness campaign.
“We are proud of this award as it reaffirms our commitment to providing a comprehensive breast cancer program which is inclusive of educational outreach, awareness, and support services,” said Lauren Malone, Director of Public Relations and Marketing, Nyack Hospital. “Our partner, The Byne Group, has produced incredible marketing materials and devised strategic planning to help us meet our goal of increased education and awareness of breast cancer.”
“The goal of our campaign was to approach the intimidating topic of breast cancer and remind women to make their health a priority,” said Melissa Lipovsky, Vice President and Creative Director, The Byne Group. “Our campaign was designed to convey a strong message in a light, approachable way. We are thrilled to be recognized once again for our work around breast cancer awareness.”
According to the American Cancer Society, more than one million people in the United States alone are diagnosed with cancer annually. Providing information and education about risk factors, early detection, and diagnosis and treatment services of breast cancer are critical in the fight against cancer.
The Cancer Awareness Advertising Awards (CAA Awards) is the nation’s most elite competition dedicated specifically to the promotion of all cancer products and services. All entries compete with like-sized organizations in the same groups and categories and are judged by a diverse panel of marketing experts. Recipients of the Gold Award scored a 95 to 99, which is in the top 5% in the nation. All winners’ are posted on the CAA Awards website, CAAAwards.com.
The Byne Group is a full-service creative marketing and public relations agency offering a full range of branding, advertising, public relations, and digital marketing solutions to companies in the tri-state area. Comprised of dedicated, multi-discipline professionals, the agency is committed to delivering high quality work and outstanding service. The Byne Group serves as an extension of their clients’ team to provide a voice for their brand in the marketplace. For more information, visit us online at thebynegroup.com.