TED talks captivate us and allow us inside the minds of inspiring people. I still remember in great detail some of the ones that impacted me. We all know that stories let you connect with your audience on an emotional level, but did you realize that they can help you share key information that is remembered long after the meeting or presentation is over?
Scientific research has an explanation for how stories change our attitudes. Paul J. Zak, the founding director of the Center for Neuroeconomics Studies, found that Oxytocin is produced when we are told a story. Oxytocin has been dubbed the moral molecule and hug hormone. Every brand touch point helps tell your story.
Need help crafting a digital campaign that will leave an impression? Leverage our expertise and let us bring your story to life!