Integrated Branding Agency Receives National Recognition for Nyack Hospital Advertising Campaigns

DTC Perspectives, Inc., the leading conference, training, and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products recently announced the winners of its fourth annual Advertising Awards and The Byne Group, the agency of record for Nyack Hospital, was recognized for the third year in a row. The awards were part of the fourth annual Hospital Marketing National Conference recently held in Atlanta, Georgia. The awards acknowledged exemplary work across multiple platforms and strategic categories. During the Awards Dinner, held on June 6th, Gold, Silver, Bronze, and Honorable Mentions were announced and The Byne Group was honored to receive the following in conjunction with multiple Nyack Hospital campaigns:

Best Radio Campaign  :  Gold Award
Best Digital Campaign  :  Gold Award
Best OOH/PR Program  :  Gold Award
Best Print Campaign  :  Gold Award
Best Service Line Campaign  :  Gold Award
Best Website  :  Honorable Mention

As the agency of record for Nyack Hospital, The Byne Group, works on overall general branding and specific service line initiatives throughout the year, including the annual Breast Health Awareness campaign and event activation.

“We consider it a privilege and an honor to bring the amazing service and care of Nyack Hospital to life and connect the brand with the local community across different outlets and executions. This recognition is just an added bonus to the exciting, empowering campaigns that we get to work on for Nyack Hospital,” said Melissa Lipovsky, Vice President and Creative Director at The Byne Group.

“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO, DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”

“The professionals at The Byne Group allow us reach the public with colorful, clear and upbeat campaigns that positively impact the wellbeing of the entire community. This well-deserved recognition reinforces the importance of breast health awareness and the exceptional work done by The Byne Group,” said Lauren Malone, Director of Public Relations and Marketing at Nyack Hospital.

For a full list of this year’s winners and creative examples, visit