MELISSA LIPOVSKY
MELISSA LIPOVSKYVP/CREATIVE DIRECTOR

In Melissa’s dual role as Vice President and Creative Director, she oversees the day-to-day operations at The Byne Group and the creative vision for our clients. An award-winning creative director, Melissa is known for taking a hands-on approach in directing artists and collaborating with clients. She brings creative concepts to life and is responsible for shaping the direction of campaigns and driving results across all mediums. With a strong design background and intuitive creative sense, she plays a key role in branding, messaging and creative execution of client initiatives as well as nurturing her team of designers, art directors, developers, and copywriters. Her creative vision has influenced brands including Nyack Hospital, United Water, Town of Clarkstown, Dominican College, Sterling National Bank, Mid-Hudson Regional Economic Development Council, Seton Hall University, Merck, and Sanofi.

If you could have dinner with anyone, who would it be?
George Hamilton (currently obsessed with the show Stewarts & Hamiltons).

Where do you turn to for inspiration?
Pinterest, Communication Arts Magazine, Entrepreneur Magazine.

What are you passionate about personally? Professionally?
Raising funds and awareness for the National Multiple Sclerosis Society.

#VolkswagenDriver #SuperOrganized #InstagramJunkie

Find out more about Melissa on Pinterest, LinkedIn, or email her!

p l email