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 At The Byne Group we believe that strategic analysis, both qualitative and quantitative is at the heart of every successful strategic marketing plan.
Organizations often fail to conduct a thorough strategic analysis as part of their strategic planning process (SWOT). And if they do many assume it can be handled internally.
Hiring an outside firm gives you the unbiased fresh perspective you need and makes the planning process more strategic and most importantly, successful.
The Byne Group's Strategic Analysis Capabilities Include_
• Field research and data collection
• Online and offline surveys
• Focus groups
• Quantitative analytics
• Qualitative research
A Strategic Analysis Case Study_
the client_ The National Organization of The Huntington Disease Society of America
about the project_ Working closely with Barbara Boyle, National Executive Director/CEO, and others from the HDSA National Office, a survey was developed to identify key issues of importance to the community. This involved interviewing HDSA families; HDSA Chapters; Center of Excellence directors, researchers, staff and others related to HD to assess their levels of awareness regarding certain issues related to HDSA, and to hear their opinions.
the goal_ To provide HDSA and its' National Board with a greater understanding of the expectations of its' constituents from both quantitative and qualitative views. To also dentify what issues the various stakeholders feel are most important to them, and what they believe needs to be improved regarding various programs and initiatives.
the outcome_ The findings allowed for a comprehensive assessment of the effectiveness of current resource materials and the communication channels being used. The National Board was able to consider the findings within the framework of its' long-term strategic planning process, and successfully implemented many of the recommendations from the report.
The Byne Group's Other Strategic Services_
Market Research_ Conduct interviews with staff, board, clients, community leaders and partners to assess perceptions, strengths, weaknesses as well as identify opportunities, review market trends, competitors and other factors that would affect the branding and marketing.
Marketing Strategy_ Establish key messages, determining the best approaches for creating visibility using various media tactics including direct mail, email, social media, public relations and more.
Organization Branding_ Refine the key message and upgrade the visual identity, logo and color palette, establish a family of typefaces and graphic treatment for use of images, electronic graphic files and usage manual.
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© 2010 thebynegroup |
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