Include Contact Us Info
This is obvious, right? You want visitors to pick up that phone and call you. Make it super easy for them to find your contact info and include multiple ways for them to reach out: phone number, email, and social media channels. Don’t forget a simple contact form, this will allow you to capture their content info for future marketing efforts.

Integrate Social Media
This is so important in boosting your SEO. If you are on social media, include links on your site.

Responsive Design (or a separate mobile experience, depending on how complex your site is)
Let’s be honest, more people are perusing the Internet on mobile devices than a desktop. You’ll miss out on the opportunity to connect if your site can’t be properly viewed on a tablet or phone.

What’s Not Hot
Music, flash, auto play features (these are so annoying to any visitor, so just say no).