(April 12, 2017) — The Byne Group, the agency of record for Nyack Hospital, is thrilled to announce that Lauren Malone, Director of Public Relations and Marketing at Nyack Hospital has been named among the Top Hospital Marketers of the Year for 2017. This annual list is unveiled by DTC Perspectives, Inc., the leading conference, training, and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products. The 2017 class will be honored at an induction ceremony at the 2017 Hospital Marketing National Conference on June 5-7 in Atlanta.

The Top Hospital Marketers of the Year Awards recognize extraordinary hospital marketers driving innovation, spearheading great creative, and working toward better branding for their hospital, health system, or facility. Honorees were judged based on industry reputation, accomplishments, innovation, and notoriety among their peers, partners, and media.

“This is a well-deserved honor and recognition of an extraordinary partner and colleague. It’s been a true pleasure collaborating with Lauren over the years and creating award-winning campaigns that continue to elevate the Nyack Hospital brand,” said Melissa Lipovsky, Vice President and Creative Director of The Byne Group.

“We’re proud to honor the accomplishments and creativity of each Top Marketer,” says Bob Ehrlich, CEO, DTC Perspectives. “These individuals drive the industry forward, providing consumers with vital information on hospital services.”

Mark Geller, President and CEO of Nyack Hospital said, “This well-deserved honor is a reflection of Lauren’s incredible passion and creativity. We could not be more proud of her!”

For a full list of this year’s winners, click here.