Rockland County Executive Officially Announces Logo at State of the County Address

The Byne Group, a creative marketing and public relations agency, is celebrating the reveal of the new Rockland County logo by Ed Day during his State of the County address on February 16.

Hired to research, develop, and design Rockland County’s brand identity, The Byne Group’s process involved incorporating the County’s rich history with its future potential to convey a clean, well-recognized brand image. Rockland County’s goal with this updated, consistent brand and logo is to inspire unity and growth both internally and to the general public.

“In simple terms, it’s the most ambitious branding effort ever undertaken by this government,” Day said. “We have had a county flag and seal, but until now, never a unified brand. It will serve as a constant and consistent reminder of the transformation of our spectacular county.”

“Branding is at the heart of everything we do here at The Byne Group, so to be selected to partner with Rockland County to design the look of their brand was amazing,” said Melissa Lipovsky, VP and Creative Director, The Byne Group. “As a Rockland County business, we applaud all the work being done in the County to market, attract, and retain businesses and families in our community.”

In addition to the logo, The Byne Group constructed brand identity guidelines for the internal communications team to use throughout the County government’s departments to ensure a consistent look and feel across marketing platforms including the website, brochures, and online outreach, among other things. Additionally, we’ve been retained to work on other marketing materials as they are needed, including a new tourism brochure highlighting the many unique places to visit in the County.

The Byne Group is a certified 100% women-owned business by the Empire State Development Corporation and the Women’s Business Enterprise National Council. The firm has been a part of the tri-state area business community for close to 20 years and provides businesses of all sizes with a creatively driven, full-service strategic branding, advertising, public relations, and digital marketing support. In a content cluttered world, we help companies work their brand. For more information, visit