Integrated Branding Agency Receives National Recognition for Advertising Excellence in the Service Industry

Since 2003, the Service Industry Advertising Awards (SIAAwards) have been recognizing advertising achievement in the service industry. While most advertising awards are dominated by consumer goods products, the SIAAwards shine a light on the important contribution the service industry brings to advertising and marketing. Over 1,600 entries were received in this year’s competition and a national panel of judges reviewed each and every one for execution, creativity, quality, consumer appeal, and overall break through advertising content. Entries were evaluated across eight groups and twenty-six categories. Winners were announced on February 2, 2018 and The Byne Group was honored to receive the following in conjunction with recent 2017 projects and campaigns:

The Thayer Hotel
Integrated Marketing Campaign : Gold Award

The Thayer Hotel
Outdoor Advertising : Gold Award

Esplanade Senior Living
Logo Design : Silver Award

Impact 100 Essex
Logo Design : Silver Award

Rockland County Tourism
Integrated Marketing Campaign : Bronze Award

Nyack Hospital
Integrated Marketing Campaign : Merit Award

The Byne Group, an integrated marketing agency located in Suffern, NY, works on overall general branding and marketing strategy for a diverse client base throughout the greater New York area.

“As we celebrate our 20th anniversary and reflect on our portfolio of work and campaigns, we appreciate how lucky we are to work with such a diverse group of clients that allow us to bring their message to life and showcase it across multiple platforms. The industry has certainly evolved over the years and this recognition that spans multiple categories is a proud moment for the agency,” said Melissa Lipovsky, Vice President and Creative Director at The Byne Group.

For a full list of this year’s winners, visit


About The Byne Group
The Byne Group is a full-service strategic branding and integrated marketing agency. As a WBE-certified small business, we help clients grow their brand through creative guidance, collaboration, and strategic thinking. We become an extension of our clients’ businesses and strive to provide unique ways to give their brands a voice in the marketplace. Follow us on Facebook and Twitter.